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Learning from the Pioneers: Marketing innovative devices for the BoP
Over the last two decades, a range of affordable devices and equipment have been created to provide 4 billion people at the base of the pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify their investments. The “Marketing Innovative Devices for the Base of the Pyramid” project analyzed 15 pioneer organizations selling life-changing devices to low-income people around the world.
- Categories
- Education
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A Curious Landscape: Visualizing data on the India Map of Financial Inclusion
Which districts have the highest concentration of financial inclusion actors? How does the coverage of these services correlate with the basic demography and infrastructure across a given country? The MIX’s India Map of Financial Inclusion has answers, but also presents more questions for financial inclusion researchers and enterprises.
- Categories
- Education, Impact Assessment, Technology
- Tags
- microfinance, research
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Reaching The Final 20: Investing in infrastructure to improve health care delivery
One of the harsh realities of global health today is that the quality and supply of life-saving innovations exceeds the capacity of many health systems to deliver them. For many low-income countries, gaps in the underlying infrastructure prevent new innovations from reaching those who need them most. VillageReach is a non-profit that helps private enterprise develop health care-related infrastructure, so that innovations can reach the "Final 20" - the 20 percent who live in the most remote, rural areas.
- Categories
- Health Care
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Announcing the Winners of the NextBillion Case Writing Competition
How BTPN Bank in Indonesia continues to service low-income borrowers is the subject of the winning case in the NextBillion’s Case Writing Contest. The case, “BTPN: Banking for the Bottom of the Pyramid in Indonesia,” was written by a team from University of Virginia’s McIntire School of Commerce in Charlottesville.
- Categories
- Agriculture, Health Care
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NexThought Monday – Early Risks, Big Returns: What’s next for Impact Investing series – rethinking what’s ‘investible’
It’s hard enough to build a business that makes money in emerging markets without focusing on social impact. But that’s only part of the issue. Investable companies are out there, but too often we’re looking in the wrong places—or, we need to reconsider what’s “investable.”So far, Accion Venture Lab has found a rich pipeline of investable companies where others haven’t, thanks in part to our three-prong strategy: investing earlier, tolerating more uncertainty, and concentrating on big-picture priorities over returns.
- Categories
- Impact Assessment, Investing
- Tags
- impact investing
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Bi-Weekly Checkup (3/29/13): A conversation about everything
Has this ever happened to you? You’re talking about an important global problem – let’s say it’s poor nutrition – with a group of colleagues. You’re focusing on a specific issue – for example, the best way to promote healthy eating in BoP communities. But soon the conversation starts to expand - as soon as you address one problem, another one arises...
- Categories
- Health Care, Impact Assessment
- Tags
- nutrition, public health
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Honey Care Africa’s Evolution : A video Q&A with CEO Madison Ayer on managing the challenges of beekeeping at scale
Honey Care Africa has worked with more than 15,000 farmers and helped to create 30,000 modern beehives across East Africa. It has been recognized as pioneer in the social enterprise, but CEO Madison Ayer said three years ago the company had to confront market realities to truly thrive.
- Categories
- Agriculture, Education
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EcoZoom on Building a Market for Clean Cookstoves: What it takes for consumers to invest for long-term savings
Global Envision interviewed Chief of Operations Phil Ferranto on the challenges EcoZoom faces in convincing people to invest in clean cookstoves, developing a market for cookstoves in developing economies, and what sets EcoZoom apart as a socially-minded for-profit business.
- Categories
- Energy, Social Enterprise










