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Storytelling as a Strategy: What Entrepreneurs Can Gain from Crafting a Compelling Narrative
As Steven Spielberg once said, cinema’s power of persuasion is shown by getting “everybody to clap at the same time.” Likewise, successful entrepreneurs must also tell stories with persuasion and purpose, says Ami Dalal at FINCA Ventures. She explores how effective storytelling can help an enterprise build its brand and attract investors, customers and talent, and shares two essential approaches to help early-stage companies craft compelling narratives.
- Categories
- Energy, Investing, Social Enterprise, WASH
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The Planetary Potential of Banishing Kerosene Lighting – And How Entrepreneurship Can Help
Kerosene lamps are still used by hundreds of millions of people in sub-Saharan Africa. They contribute to climate change by releasing not only CO2 but also black carbon, an especially potent greenhouse gas. What's more, they exact a grim human toll, from burns and fires to toxic smoke and poisoning hazards. Alicia Oberholzer and Fid Thompson at Solar Sister call for an end to kerosene lighting, and highlight how women's entrepreneurship can make it happen.
- Categories
- Energy, Social Enterprise
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Solar, Expanded: Building the Future of Utilities in Bangladesh
Imagine a network of homes – some with solar panels, some without – buying and selling renewable power in small, on-demand increments. “Swarm electrification,” as it’s known, is no longer imaginary, but a peer-to-peer system many entrepreneurs and utilities are exploring, including the Bangladeshi startup SOLshare. Tatiana Bessarabova at Endeva explains why SOLshare’s “prosumer” model, and a project to expand it, could be the future of utilities around the world.
- Categories
- Energy
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Clean vs. ‘Clean Enough’: How the Clean Cooking Industry Can Overcome its Struggles to Scale
Access to clean cookstoves and fuels has only increased by 0.5% per year, well below all global development goals. To turn this trajectory around, Jessica Alderman at Envirofit International argues that the industry needs to resolve a high-stakes debate: Should it focus only on the cleanest solutions that have the greatest health and environmental impacts? Or should it fund and promote technologies that have lesser impacts - but that are more affordable and likelier to reach the people who need them most?
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- Energy, Health Care, Technology
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Low Energy Consumption = Unprofitable Mini-Grids. Is Appliance Financing the Answer?
Over 600 million Africans live without electricity, and mini-grids are a cheap solution to bring power to at least 100 million of them. But the mini-grid business model is not yet sustainable. This is due in part to low levels of energy consumption by rural customers, who often can't afford the high upfront costs of appliances that would increase their energy usage. Analysts at CrossBoundary explore new research on whether offering financing for household appliances can help overcome this barrier.
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- Energy
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Solar Water Pumps Have Been Around Since the 1970s: Here’s Why They Haven’t Scaled
Solar water pumps, which have been around for years, are becoming far more affordable thanks to declining solar panel prices and new business models – particularly for the roughly 500 million smallholder farmers worldwide. So why isn’t the industry taking off? Makena Ireri and Jenny Corry Smith of CLASP, a group of 14 donor organizations working to scale markets and reduce the prices of off-grid technologies, present several reasons. They explore solutions for making solar irrigation systems a priority in the off-grid conversation.
- Categories
- Energy
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Big Data, Big Opportunity: Is Data Science the Key to Universal Energy Access?
Rural dwellers at the base of the pyramid are living largely "data-less," un-digitalized lives – but that's changing quickly with the spread of pay-as-you-go energy and the financial access it enables. In spite of the dangers of wrongly screening out customers as potential credit risks, denying them both further electrification prospects and access to credit, Guilhem Dupuy of GAIA Impact Fund and Thibault Lesueur of Solaris Offgrid take an optimistic view. They discuss why new off-grid energy data is an opportunity for increased investment, industry growth and economic justice.
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- Energy, Technology
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Let’s Get Real: Energy Access is Leaving Everyone Behind
Despite popular energy industry catchphrases like “leaving no one behind,” John Keane, the CEO of SolarAid and SunnyMoney, doesn’t buy the hype. While he sees much progress in new businesses, products and services entering emerging markets, Keane sees a tough road ahead for “smart, well-funded, entrepreneurs selling solar in the world” who also want to reach the poorest customers. Keane’s call to action includes re-prioritizing and re-focusing on the low-income customers the industry says it's trying to serve.
- Categories
- Energy
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