Articles by Rakib Hasan Rabbi
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Guest Articles
Tuesday
February 4
2025Beryl Oyier / Eyerusalem Mitiku / Catherine Mwangi / Rakib Hasan Rabbi
Building Better Business Advisory Programs: Five Lessons from an Inclusive Marketing Bootcamp
Inclusive business models involve integrating low-income communities into the value chain as suppliers, distributors, retailers or consumers. As this approach has gained traction, advisory programs have emerged to help companies adopt and scale these practices. Beryl Oyier, Catherine Mwangi, Eyerusalem Mitiku and Rakib Hasan Rabbi at Bopinc share insights from an inclusive marketing program in Africa, highlighting five key lessons for designing more impactful inclusive business advisory programs.
- Categories
- Agriculture, Social Enterprise
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Guest Articles
Monday
January 9
2023Rakib Hasan Rabbi / Patrick Guyer
Understanding Consumer Satisfaction in Low-Income Markets: The Factors that Turn Customers into Brand Promoters – or Detractors
Many companies are addressing social needs by selling affordable food, hygiene and other products in developing countries. But as Rakib Hasan Rabbi and Patrick Guyer at Bopinc explain, in order to produce positive social and business impacts, these products must achieve a sufficient level of consumer satisfaction. They share results from consumer-level research in Ethiopia, Bangladesh, Ivory Coast, Mali, Niger and Nigeria, which reveal several key product attributes that can keep low-income consumers satisfied and motivate them to recommend products to others.
- Categories
- Impact Assessment
