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The Downside to Being Nice: Why is the Social Sector Allergic to Comparative Advertising?
Unlike retailers and manufacturers that use advertising to build their brands and generate sales, the nonprofit and social business sectors are curiously allergic to spending money on advertising – and, more specifically, to saying, "We're better than our competitors, and this is why!" According to Charlie Bresler, former Men's Wearhouse president, this is a major mistake: Now executive director of the nonprofit The Life You Can Save, Bresler explores the reasons for this reluctance – and imagines what could happen if the social sector used comparative advertising to attract donors and investors.
- Categories
- Social Enterprise
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It’s Time to Measure the Effectiveness of Investing in Global Goals
Climate change is a defining issue of our time, and the global financial community has responded with a series of investing frameworks, stock exchanges and other activities to encourage private investment in climate change-focused initiatives. Despite these efforts, evidence suggests we are still off track to hit global targets. William Burckart and Steve Lydenberg of The Investment Integration Project discuss their new report, which advocates a new paradigm for measuring the effectiveness of investing in SDGs – and uses climate change investment to illustrate how this approach could work.
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- Energy, Environment, Impact Assessment, Investing
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It’s Bigger than Silicon Valley – But is it Right for You?: Assessing a Move to Impact Investing
It may surprise you to learn that social enterprises now account for 3 to 5 percent of the U.S. GDP – twice as much as Silicon Valley. That's why the rapidly growing impact investing market represents a significant opportunity for forward-thinking investors. But according to Chintan Panchal of investment firm RPCK, new investors must navigate a complex web of unfamiliar metrics, regulations and strategies. To that end, he offers five questions and themes to consider before closing any impact investment deal.
- Categories
- Investing
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Bending the Arc of Humanity – Effective Development of Exponential Technologies to Serve Mankind
Exponential technologies such as big data, the internet of things and artificial intelligence can transform lives in poor countries. But Akhtar Badshah – who led Microsoft’s philanthropic efforts for 10 years – highlights some risks alongside that potential. The main question, he says, is how to bridge the gap between those who quickly benefit from these technologies, and those who are left behind.
- Categories
- Social Enterprise, Technology
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Five Key Questions for Managing Impact – And How to Apply Them in Your Business
Hundreds of investors, entrepreneurs, social scientists and evaluators from around the world recently joined together to devise an easier way to manage and comprehend business impact. They came up with five dimensions for assessing a business’ impact on people and the planet, whether for good or ill – in a way that others can understand, both within and outside of the company. Amanda Feldman of the Bridges Impact+ team explores how businesses – from startups to multinational corporations – can go about assessing their true impact.
- Categories
- Environment, Impact Assessment
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Faster, Lighter Touch and Group-based: A Different Approach to Poverty Graduation
The poverty graduation model has continued to show great promise in helping ultra-poor people develop sustainable livelihoods. But Dianne Calvi of Village Enterprise points out that those programs, as currently practiced, are often too expensive to scale. In advocating a more streamlined approach to poverty graduation, Calvi reveals key findings from a randomized control trial involving some of the poorest households across 138 villages in rural Uganda.
- Categories
- Investing
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Can Tech Humanize Microfinance? An Unexpected Benefit of Going Digital
Shuffling through papers while standing at a pho vendor’s street stall. Asking customers the same questions over and over again every loan cycle. CEP’s staff and clients constantly dealt with such frustrations until the Vietnam-based microfinance institution rolled out an app that digitized the loan and repayment process. Laura Cojocaru and Kelly Nguyen of BFA report on how the technology not only saves time, but helps loan officers connect on a more personal level with clients.
- Categories
- Finance
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Here’s How to Play Matchmaker to Social + Business Metrics ‘Power Couples’
For many businesses and organizations, the idea of measuring their impact can be scary, elusive or just plain boring. But pairing social and business metrics "power couples" can give organizations unique insights to solve key business challenges. In a new report, the William Davidson Institute shares the results of its work with three organizations to demystify data collection of their social impacts. Rebecca Baylor of WDI writes that the team's work proves impact measurement doesn't have to be as hard as it may seem.
- Categories
- Impact Assessment, Social Enterprise