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Fear Factor: Should we scare people into healthy behavior?
Fear-based marketing is a controversial topic - especially when graphic images are involved. Yet many health care organizations and advocates have used it to attract attention and change health behaviors. But is graphic fear-based marketing effective - and ethical? And should it be put to use more in BoP communities?
- Categories
- Education, Health Care, Social Enterprise
- Tags
- public health, research
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NexThought Monday : Customer Experience needs to drive vision at the BoP business, not vice versa
Base of the pyramid (BoP) organizations may arguably have some of the best intentions the private sector has to offer. But even they don’t always get it right. Many need to introduce customer experience to companies and organizations that count the BoP as customers. Customer what? Customer experience goes beyond customer service, beyond working once or twice with a representative.
- Categories
- Education
- Tags
- product design
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Weekly Roundup: Help Us Pick the Most Influential Post of 2012: Vote early and often
OK, if you’re like me you’re probably getting tired of the “Best of 2012” lists. But I hope you can handle just one more, especially because this is one list that you can influence.
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- Uncategorized
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Impact Career Paths: Making your own luck
Much of the talk around intrapreneurship has centered on aligning to strategy: the triple bottom line, metrics, KPIs, cause marketing, business drivers and social value, and so on. The importance of this conversation is undeniable. But the debate goes deeper than large-scale projects when the question becomes “how can you we encourage a culture where every employee is a changemaker?”
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- Uncategorized
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Eight is Enough: Preventing pregnancy after childbirth
Shumba Berisso arrived at an MCHIP-supported facility in Ethiopia in labor with her eighth baby. After the delivery, she turned her head away from her newborn and sobbed silently, saying she had no means to care for the child. That’s why MCHIP and others have successfully introduced post-partum contraception around the world.
- Categories
- Health Care
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Measure, Crunch and Benchmark: Helping organizations advance business and social performance goals
At Grameen Foundation, we are using a mix of primary and secondary data to support decision-making in MFIs and pro-poor organizations across different regions. To illustrate this, we wanted to share an example of how we are helping an MFI better allocate its resources to increase its poverty outreach. This approach also gives the MFI a better understanding of how customers at different poverty levels are contributing to the “bottom line” of the business.
- Categories
- Impact Assessment
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- microfinance
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Doctors Without Training: Can regulatory innovations close the quality gap in BoP health care?
In many countries, shortfalls in health care quality are not the exception but the rule. In one rural Indian state, for example, a recent paper found that 67 percent of sampled health care providers reported no medical qualifications at all. But a number of regulatory innovations promise to address this problem - often by developing market-based alternatives to government regulation.
- Categories
- Education, Health Care
- Tags
- governance, public health, research
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Citi Foundation: Investing in products, access and people for financial inclusion
For many years, the Citi Foundation made many small grants. In 2008, we made 2,600 of them, some for just $2,500. They focused on activities accomplished rather than impact and results. Our objective was to disburse grants to as many community-based organizations as our financial resources would allow, with programs in many areas. We realized we needed to focus and set measurable impact targets that reflected sound investment thinking and responsible use of financial resources.
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- Uncategorized
