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Redefining Fairness: How Second-Degree Price Discrimination Can Bring Greater Access to Essential Goods and Services in Emerging Markets
Second-degree price discrimination is a pricing model in which customers are offered a lower price point in exchange for a lower level of quality or convenience, or a lower price per unit in exchange for purchasing a larger amount of the product. According to Wasiu Akintunde at Texas Tech University, this approach can benefit not only businesses, but also governments, NGOs and the communities they serve. He explores how this pricing model can be designed ethically and effectively to bring necessary products and services to multiple income segments in emerging markets.
- Categories
- Energy, Technology
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Noon and Flyby Partner to Offer Mobile Digital-Out-Of-Home Ads on Last-Mile Delivery Fleet
Flyby’s Smart Delivery Box will be deployed across noon’s fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a data-driven advertising platform.
- Categories
- Transportation
- Region
- North Africa & Near East
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Temu and Shein Are Reshaping Africa’s Biggest Online Retailer
"Temu and Shein operate with advantages African platforms struggle to match: tightly integrated global supply chains, vast cash reserves, and little pressure for short-term profits."
- Categories
- Technology
- Region
- Global
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Comparing Four Last-Mile Distribution Models: Best Practices and Common Pitfalls in Reaching Rural Customers
Last-mile distributors have found innovative ways to affordably reach consumers living in underserved and/or hard-to-reach areas. As Lucie Klarsfeld McGrath, Jeanne Charbit and Joana Furquim at Hystra explain, these companies use many different last-mile distribution models, tailored to different goods and locations. They discuss the revenue and impact potential of four common models, assessing when they are most relevant, exploring their limitations and optimal conditions for success, and highlighting the key challenges and questions they face moving forward.
- Categories
- Social Enterprise
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South Africa Hits Google With R500-Million Demand for News Media
The Competition commission has Google, X, Meta Platforms and other tech and social media companies in its sights.
- Categories
- Technology
- Region
- Sub-Saharan Africa
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Building Better Business Advisory Programs: Five Lessons from an Inclusive Marketing Bootcamp
Inclusive business models involve integrating low-income communities into the value chain as suppliers, distributors, retailers or consumers. As this approach has gained traction, advisory programs have emerged to help companies adopt and scale these practices. Beryl Oyier, Catherine Mwangi, Eyerusalem Mitiku and Rakib Hasan Rabbi at Bopinc share insights from an inclusive marketing program in Africa, highlighting five key lessons for designing more impactful inclusive business advisory programs.
- Categories
- Agriculture, Social Enterprise
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A Missed Opportunity for Climate Tech Startups: The Need for Effective Early-Stage Marketing
The climate tech ecosystem is witnessing a wave of innovation and startup activity. Yet Emre Eren Korkmaz at the University of Oxford argues that these startups often overlook a key factor that's critical to their long-term success: the need for early-stage marketing strategies. He explains why marketing is a foundational necessity from day one, enabling climate tech startups to offer their solutions to potential clients in the corporate, public and impact sectors, across industries ranging from agriculture to aviation.
- Categories
- Energy, Environment, Technology
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LAfricaMobile Secures $4.6 Million in Series A Funding to Expand Cloud Communication Platform in Africa
LAfricaMobile plans to leverage the funds to propel its growth across Central Africa and further enhance its product offerings.
- Categories
- Investing, Technology
- Region
- Sub-Saharan Africa
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