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Navigating the Customer Engagement Cycle in the World’s ‘Mobile-Only’ Continent: How to Reach African Customers in a Shifting Online Landscape
Customer engagement has evolved over the years, as businesses' focus has shifted from continually acquiring new customers, to building long-term relationships with existing ones. But as Ayodeji Balogun at Terragon explains, businesses in Africa often struggle to foster this long-term engagement due to the complex nuances of the market — including the unique ways customers use digital tools. He explores how businesses can leverage mobile technology to optimize customer engagement in Africa, while navigating the market’s specific needs and challenges.
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- Technology
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The Jobtech Landscape in Africa: Assessing the Challenges and Opportunities in a Critical Sector
What really is the future of work in Africa? Michelle Hassan at BFA Global, and Chris Maclay and Bethany Hou at the Jobtech Alliance argue that it will be driven by the growing use of technology to enable, facilitate or improve people’s work opportunities, productivity and livelihoods — an emerging sector that’s collectively known as “jobtech.” They share new insights into the key players, business models, trends and opportunities across Africa's jobtech industry.
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- Technology
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Yunus Was Wrong — Savings, Not Credit, is a Human Right: Here’s How the Financial Inclusion Sector Can Shift its Focus
After playing a key role in the early development of the microfinance sector, Jeffrey Ashe went to Bosnia in the mid-1990s to consult on a new microfinance project. In those days, microcredit was widely viewed as a silver bullet that could end poverty, but while working in Bosnia, he learned that informal savings groups were already providing an effective alternative to formal loans in the local community. Ashe has spent the subsequent decades studying and supporting savings groups in countries around the world. He shares research that illuminates these groups' vast global impact, and argues that they could achieve far more if the financial inclusion sector supported them.
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- Finance
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The Global Digital Health Monitor: A New Resource Advances the Digital Transformation of Global Health Systems
COVID-19 catalyzed the scaling of a variety of digital health interventions in low- and middle-income countries (LMICs). But as Patricia Mechael at HealthEnabled points out, this has not translated into the sustained digital transformation of healthcare in many of these markets. As broader technological advancements create a strong enabling environment for digital health in LMICs, she explores how a new resource, the Global Digital Health Monitor, can help these countries strategically advance their digital health transformation.
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- Health Care, Investing, Technology, Telecommunications
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The Sleeping Giants of the Green Economy: New Research in India and Kenya Shows How Small Businesses Can Lead the Way in Addressing Climate Change
Given the scope of the climate crisis, and the extent to which the private sector is contributing to it, it's clear that businesses must play a central role in the global response. Abigayle Davidson at ANDE and Patrick Obonyo at IKEA Foundation argue that small and growing businesses (SGBs) are critical yet underutilized drivers of innovative solutions to the world’s growing climate-related challenges. They share new research from ANDE that explores SGBs’ role in advancing the green economy in India and Kenya.
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- Environment, Investing
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Unlocking Data-Driven Policymaking: A Digitalisation Programme in Rwanda Shows the Impact of Improved Storage on Agriculture Prices — And the Value of Digital Data
Transporting produce in Rwanda is difficult, and the country’s storage infrastructure is limited. To better understand these challenges and their potential solutions, Cenfri has been analysing the country’s agriculture sector as part of its efforts to support digitalisation and data-led decision-making in government. Olivia Rutayisire and Pieter Janse van Vuuren at Cenfri share insights from this work, exploring how digital data can impact government initiatives that aim to support farmers and optimise agricultural markets.
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- Agriculture, Technology
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Rethinking Farming in Small Island Developing States: Five Major Trends in Jamaican Agriculture That Can Apply to Other Emerging Economies
Though Jamaica is working to diversify production and build self-sufficiency in its agricultural sector, like much of the Caribbean region, it still imports more food and livestock than it exports. But as Varun Baker at Farm Credibly points out, the country is exploring new farming practices and technologies that can boost its agricultural output and sustainability. He shares five key trends in Jamaican agriculture that could provide a model to other emerging economies — particularly Small Island Developing States.
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- Agriculture, Environment, Technology
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Addressing the Credibility Crisis in Carbon Credits: How New Technologies — And New Data — Are Building Trust in Carbon Markets
Are carbon credits a legitimate tool to fight climate change — or are they just greenwashing? Ben Jeffreys at ATEC Global argues that, despite recent research that has called its effectiveness into question, putting a price on carbon is actually one of our most promising ways to accelerate global decarbonization. But as he points out, that doesn’t mean the criticisms of carbon credits aren't valid: He explores the challenges that are impacting carbon credits' credibility, and proposes five recommendations for building a more robust and transparent carbon market.
- Categories
- Environment, Technology
