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Understanding Consumer Satisfaction in Low-Income Markets: The Factors that Turn Customers into Brand Promoters – or Detractors
Many companies are addressing social needs by selling affordable food, hygiene and other products in developing countries. But as Rakib Hasan Rabbi and Patrick Guyer at Bopinc explain, in order to produce positive social and business impacts, these products must achieve a sufficient level of consumer satisfaction. They share results from consumer-level research in Ethiopia, Bangladesh, Ivory Coast, Mali, Niger and Nigeria, which reveal several key product attributes that can keep low-income consumers satisfied and motivate them to recommend products to others.
- Categories
- Impact Assessment
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South Korea Fines Tesla $2.2 Million for Alleged False Advertising
South Korea’s antitrust watchdog will fine Tesla Inc. 2.8 billion won ($2.2 million) for alleged violations of advertising law.
- Categories
- Energy, Technology, Transportation
- Region
- Asia Pacific
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Marketing Nutritious Food Products at the Last 100 Meters: A New Report Explores the Impact of Direct Sales Forces
Nearly 800 million people globally are undernourished, and over 2 billion lack year-round access to adequate food. Many companies have attempted to address this issue by marketing affordable, nutritious food products in developing countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, few of these companies focus on ensuring that their nutritious products are consumed consistently in sufficient quantities to produce positive health impacts. They share new research on how companies can leverage direct sales forces to bring low-income customers consistent access to nutritious foods.
- Categories
- Uncategorized
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Nigeria Lost $26 Billion to Twitter Ban, Businesses Say
As a result of the Twitter ban, local Nigerian businesses lost out both on online revenues and on potential sales to mass audiences.
- Categories
- Technology
- Region
- Sub-Saharan Africa
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Kenyan Influencer Marketing Startup, AIfluence Nets $1 Million in Seed Funding for Regional Expansion
With this funding, the startup plans to expand to the rest of Africa, the Middle East, and Asia by the end of 2021.
- Categories
- Technology
- Region
- Sub-Saharan Africa
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$100 Million Agriculture Marketing Authority Agro-Bill to Finance Farmers in Zimbabwe
The Agriculture Marketing Authority (AMA) has received all regulatory approvals to raise $100 million through agro-bills to support increased agricultural productivity.
- Categories
- Agriculture, Finance
- Region
- Sub-Saharan Africa
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Creating Sustainable Last-Mile Distribution for Beneficial Products: Two Network Archetypes (and How They Can Scale Up)
Last-mile distributors (LMDs) are critical to getting beneficial goods to underserved populations in hard-to-reach areas. Lucie Klarsfeld McGrath of Hystra and the Global Distributors Collective shares the results of a detailed analysis of these crucial distributors, which fall into two archetypes: local livelihood LMDs and dedicated salesforce LMDs. She explains the characteristics of each group and discusses what they bring to manufacturers, service providers, funders and other organizations looking to work at the last mile.
- Categories
- Social Enterprise
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Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis
Interest in and comfort with mobile finance was strong ahead of the crisis, with the sector showing an impressive growth trajectory that started last year.
- Categories
- Coronavirus, Finance
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