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Avoiding Impact Washing, Hero Worship and Other Ethical Marketing Pitfalls: A Q&A with Justin Belleme
How should impact-focused businesses market what they do – without succumbing to pitfalls such as impact washing or hero worship? We posed that question to Justin Belleme, the director of strategy at JB Media Group. As one of the few marketing agencies with a B Corp certification, JB Media works with multiple impact-focused businesses and organizations, including the SOCAP conference. In this Q&A, Belleme explores how well-intentioned impact entrepreneurs and their communications teams can keep their marketing in line with their missions.
- Categories
- Entrepreneurship, NextBillion Originals, Technology
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Inside-Out: The Good and the Bad of insight2impact
Does this situation sound familiar? A development program generates lots of intriguing insights – but once it's over, these learnings end up languishing in a sparsely read report in the back pages of a website. That’s the scenario insight2impact (i2i) aims to avoid. As the program wraps up, i2i lead Hennie Bester describes how it's bringing the insights it has generated, from both successes and failures, to the organizations that can use them – including through a new partnership with NextBillion.
- Categories
- Finance, NextBillion Originals
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Less Golf, More Gender Equity: A Q&A with Impact Investor Morgan Simon
From filing shareholder resolutions as a teen to founding multiple impact investing funds and penning a successful book, Morgan Simon has spent nearly two decades combining finance and social justice in diverse and innovative ways. NextBillion caught up with her to discuss her distinctive career – and how her role within the sector has been shaped by her gender – in this interview, part of our special series 'By Women, For Women.'
- Categories
- Investing, NextBillion Originals
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Good News for Microfinance: Grameen America Discusses Promising New Research on its Anti-Poverty Impact
In an atmosphere of considerable skepticism about microfinance's anti-poverty impact, Grameen America recently released some positive findings: Early results from an RCT on its group lending model show solid impacts on areas ranging from members' credit scores to their business operations. NextBillion spoke with Marcus Berkowitz, VP of Technology & Innovation at Grameen America, to discuss these results and their implications for microfinance in the U.S. and globally.
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- Entrepreneurship, Finance, NextBillion Originals
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Unpacking NextBillion’s Reader Survey: What the Responses Show – And How They’ll Shape Our Coverage
You likely noticed that NextBillion has been conducting a reader survey over the past few months. But you may not have noticed that the survey recently concluded. In the spirit of transparency – and because we find the results interesting – we’ve compiled some highlights from the 500+ responses. We also share our initial reactions to this reader feedback, and discuss how this survey data might impact new editorial directions on the site.
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- Entrepreneurship, Finance, NextBillion Originals, Technology
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Three Key Trends in Social Impact: Announcing NextBillion’s Special Series for 2019
NextBillion is pleased to announce the topics of our three special series for 2019: “By Women, For Women: Leaders and Innovations in Gender Equity,” “Scaling Up Without Selling Out,” and “New Frontiers in Renewable Energy.” Each series will be managed by a different member of NextBillion’s editorial team: Check out the descriptions and email the appropriate editor if you’d like to explore a potential guest post on any of these topics. We’re looking forward to seeing how the discussion in these series will develop in the coming months.
- Categories
- Energy, Entrepreneurship, Finance, Investing, NextBillion Originals
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Why the Social Impact Sector Needs a ‘Bizarro Davos’: A Modest Proposal That Nobody Will Like
It’s that time of year again: Time to talk about the true meaning of Davos. But among all the hot takes and well-earned snark at the expense of insufferable elites, it’s worth asking if the rest of us are so different. Even those of us who work in the social impact sector don’t seem to object to high-brow conferences, and few regular folks seem willing to make the kinds of sacrifices that may be necessary to tackle the generational challenges we face. NextBillion editor James Militzer discusses this dynamic, and makes a sure-to-be-unpopular proposal.
- Categories
- Environment, NextBillion Originals
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See Who Won NB’s Top Post of 2018 Contest
Thank you to everyone who voted in NextBillion's seventh annual Top Post of the Year contest. Here are the winners and their vote percentage totals as well as the complete results for this year's competition. Congratulations to the top three winning contributors for their articles, which both challenged and enlightened us. And Happy New Year to all of our readers.
- Categories
- Agriculture, Education, Energy, Entrepreneurship, Environment, Finance, Health Care, Investing, NextBillion Originals, Technology, WASH
- Tags
- NextBillion.net
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